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The American Dream

10th June 1989 was the night that Warrington played Wigan in a challenge match the American mid-west city of Milwaukee in Wisconsin.  The match was played at County Stadium, the home of Milwaukee Brewers baseball team.  It was the culmination of a dream by former Gridiron player Mike Mayer to establish rugby league in America.  Two years earlier Mayer had staged an exhibition State of Origin match played between Queensland and New South Wales at Long Beach, California.

 

Australian hard man Les Boyd flew over to America to play his final game of rugby league.  He wanted to go out with a bang and that meant “sorting out” the world’s number one player of the time Ellery Hanley.  Boyd did get to Hanley and both players were sin binned early in the match, Hanley was unusually quiet after his return.

 

The match was certainly no friendly and at times was brutal.  The match was open war-fare from the kick-off as Boyd and Hanley got stuck into each other.  The aggression continued after the sin-binning as Paul Cullen whacked Dean Bell and other players tried to settle personal feuds.

 

The match itself was played on a narrow pitch, 60 meters wide, which did not lend itself to open rugby as both sides continually ran out of space.  The groundsman would not allow the pitchers mound to be part of the rugby pitch, hence the narrowing.  The star-studded Wigan side won the match 12-5, with Joe Lydon leading the way.  Warrington’s points came from two John Woods penalties and a “Rocky” Turner drop goal.  The match turned out to be John Woods last in the primrose and blue, he was transferred to Rochdale before the start of the next season for £ 50,000.

 

The crowd of 17,773 thoroughly enjoyed the fiery action and went away from their first rugby league match wanting more.  Unfortunately for them there was no follow up to this match and it would be another nine years before the AMNRL was set-up.   By which time Mike Mayer had given up on rugby league.  Peter Deakin who had been heavily involved in promoting the match stayed in the USA and learned about sports marketing, American style.  He brought this expertise back to England and helped Bradford Bulls and Warrington Wolves in their transition to the summer era.

 

Warrington and Wigan played in American style shirts, with bold numbers and players names on the back, which have become standard during the Super League era.  Warrington had 25 of the specially designed shirts made, the shirt worn by skipper Mike Gregory is proudly displayed in the reception at The Halliwell Jones Stadium.

 

The BBC picked up on the event and as well as showing the highlights on Grandstand broadcast an interview with Mike Mayer by Eddie Hemmings, then a young television reporter early in his career.  The British television audience of millions, were shown rugby league in a different light with the American razzmatazz and slick commentary that is now commonplace in the Sky Super League broadcasts.

Both the Warrington and Wigan club’s made a significant financial outlay in order to make the trip to America, as did their sponsors Greenalls and Norweb.  The match needed to be followed up by the rugby league authorities in both Britain and Australia to lay the foundations for the development of the sport.  This did not happen and the opportunity was missed.








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